In France, only 20% of people working in the tech industry are women.
The reason? The lack of visibility for female role models. And yet they exist, but they are hard to
find, even on the tech industry's favorite platform: LinkedIn.
On the 8th of March, with UN Women France & Sista, we decided to give women in tech the
visibility they deserve, to inspire the next generation, by organizing the biggest LinkedIn
profiles hijack ever made: #AMaPlace #InMySeat
We convinced 23 of the most followed French CEOs on LinkedIn, including the French
president Emmanuel Macron, to swap their name, first name and profile picture with
inspiring women in tech. Once the changes were made, each account published at the
same time a post highlighting the career and achievements of the woman in control of
their profile.
find, even on the tech industry's favorite platform: LinkedIn.
On the 8th of March, with UN Women France & Sista, we decided to give women in tech the
visibility they deserve, to inspire the next generation, by organizing the biggest LinkedIn
profiles hijack ever made: #AMaPlace #InMySeat
We convinced 23 of the most followed French CEOs on LinkedIn, including the French
president Emmanuel Macron, to swap their name, first name and profile picture with
inspiring women in tech. Once the changes were made, each account published at the
same time a post highlighting the career and achievements of the woman in control of
their profile.
Copywriter: Gilliane Hellstern
Art Director: Marie Glotin
CD : Matthieu Bouilhot
ECD : Antoinette Beatson & Stéphane Xiberras