For 40 years, the 500 driving schools in the CER network have been providing driving lessons to more than 150,000 people throughout France each year. With a minimum of 20 hours of training per person, this represents more than 4,000,000 hours of lessons given each year. How can we give more meaning and an additional use to these kilometers driven beyond the simple objective of teaching?
With "THE LOST RIDE" initiative, CER offers people with mobility problems the opportunity to take advantage of the 3 seats left vacant in the back of the driving school cars during each driving lesson.
Art Director: Marie Glotin
Copywriter: Lucie Caranjot
CD : Arnaud Assouline, Benjamin Lebreton