Comment vendre les dernières Citroën C3 ?
En jouant sur son prix : une C3, c'est 3€ par jour.
La C3 devient donc la C3€.
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How do you sell out the last Citroën C3?
By playing with it's name: a C3, is 3€ per day.
"C 3" means "it's three" in french.
So we simply renamed the C3, C3€ (so literally it's 3 euros).
Copywriter: Gilliane Hellstern
Art Director: Marie Glotin
ACD: Ellynore Attia, Matthieu Bouilhot
CD: Nick Bakshi
