Sometimes, what is supposed to be the most beautiful time of life is the most difficult: 79% of mothers say they are emotionally exhausted during the postpartum period.
When visiting a newborn and their mother, instead of asking "How is the baby doing?", we invite French people to ask how the mom’s doing.
A way to encourage relatives to be present and bring help.
COPYWRITER: GILLIANE HELLSTERN
ART DIRECTOR: Marie Glotin
CD: Christopher Oldcorn, Kais Brahmi
